Letter Writing

Your letters are the ambassadors of your organisation. Many people will never meet you, but they will form an impression based on your correspondence. Commercial pressures and written communication continually increase. You must compete for the reader’s attention. The skill of the writer must meet these challenges.

A short letter may be the result of great effort. If it is not read, the effort has been wasted. The quality of the letter therefore determines the value of the previous effort.

Few have had formal training in writing letters and have had to learn by trial and error. Unfortunately, some may have learned the wrong lessons.

Elements covered:

• Introduction to Letter Writing
• Essential writing skills
• Structuring letters
• Interest and readability
• Increasing understanding
• Handling complaint and bad news letters

Competency addressed:
This module is designed to contribute to the PRE4M™ Persuasive Influencer Competency at Foundation, Advanced and Mastery level.

At the end of this module learners will understand how to:

• Build a strong positive image of own ability and expertise
• Convey enthusiasm and commitment for own ideas
• Demonstrate consistency of approach, evidence of expertise and delivery on commitments
• Present ideas in a constructive way
• Present ideas that stand up to informed challenge
• Research requirements of others and tailors presentation to those needs
• Use a logical structure to present own views