» News & Articles

Is Your Sales Process SORTED?

A robust sales process will enable you focus on the holy grail of sales effectiveness – the relationship between activity and result. Knowing how to directly affect the outcome of a particular sales situation (the output) by focusing on the critical actions (the input) requires a process that is definable, repeatable and measurable.

Structured Training’s highly effective SORTED™ process does just that:

Solution

Objective

Resonation

Timescales

Economics

Decision

Behind each of these words is a set of resources that enables any business to business salesperson to really unlock the potential in the opportunity and then drive that opportunity to a successful conclusion.

SORTED™ also dynamically links together showing, how insightful connections can be established that demonstrated to the customer how this particular salesperson is adding real value to the proposition. The process also contains a powerful tool for identifying possible obstacles and how they can be minimised, often before they even appear on the customers’ radar.

Having a robust sales process is one of the major distinguishing factors between an average sales organisation and a high performing one.

We have also successfully trained many sales people, working in-company, in the effective use of SORTED™ where the process has been adapted to absolutely fit with their own situation.

If you would like to discuss developing your own sales process please contact:

Faye Shipley
T: 01789 734300
E: fayes@structuredtraining.com