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The Name Game

When communicating with customers on the telephone, the use of that customers name appropriately throughout the call can make a big impact on their impression of you and your organisation.  Here’s our quick guide to using names appropriately:

Get It Early

Make sure that you take the other person’s name at the beginning of the conversation.  This gives you a reference point should you need to talk to this person again.  Write the name down straight away; you will forget it in seconds.

Always give your name (first and last) at the start of the call.  Remember, a person with a last name is more important than someone with just a first name.

Get It Right
Your name is very important to you, it is also important to your customer.  When taking a caller’s name always repeat it back to check that you have taken it correctly.  If in any doubt, ask the person to spell their name to you.  Taking a few extra seconds to get your customer’s name right shows that you care.
Use It

Use your customer’s name in conversation to personalise the call and make it more individual for your customers.

Always use the customer’s name at the start and end of the conversation.  Also call your customer by their name when you need to draw their attention to important points and when you summarise what you have agreed.

Don’t Abuse It

Be careful when using a person’s name that you pronounce it correctly.  Do not assume that it is okay to call someone by his or her first name in all situations.  Take extra care when speaking to Doctors, Professors, Clergy or military personnel that you use their preferred form of address.

Never overdo the use of names; it can come across as insincere.  Use your customers’ name as often as is sensible in the conversation.

The Importance Of Your Name
The first time you call a customer remember to use your full name, first and last.  This gives an impression of confidence and professionalism, helping to build a positive picture of you in your customers’ mind from the outset.

To improve your effectiveness in Winning Business On The Telephone why not come along to our open course.  Alternatively, to find out more about how we can help please contactl:

Faye Shipley
T: 01789 734300
E: fayes@structuredtraining.com

 

 

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